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Why the TV Ad Market for Viagra and Cialis Has Gone Soft

Jul 12, 2017  •  Post A Comment

The makers of the drugs Viagra and Cialis have begun to pull out of the television ad market, according to a report by The New York Post.

The once ubiquitous “flirty, bedmate Viagra ads” will no longer be staples of male-focused NFL programming and other sports telecasts, nor will the Cialis spots featuring the familiar line “Will you be ready when the moment is right?” the story reports.

A big reason: “The patents on both drugs are expiring and generic versions are set to flood the market,” The Post reports.

Pfizer, which makes Viagra, reportedly spent $100 million on TV in the past year to market the drug, while Eli Lilly’s Cialis brand spent about $105 million.

Viagra spent $31 million on NFL spots alone during the past season, according to the report, which cites data from iSpot.tv. But Viagra reportedly hasn’t aired a TV spot since May 15, and Pfizer did not commit ad dollars in the upfront TV ad market.

Cialis continues to advertise on TV, but at a much lower frequency. The number of spots has been cut back from 91 a day to fewer than 10, The Post reports.

4 Comments

  1. What a shame. We’ll just have to satisfy ourselves with pizza ads.

  2. Many will be even more satisfied when they see the price savings of 60-70 percent less than they were paying for the branded product.

  3. Love the headline “The Viagra market has softened” … Hahaha! And then the first sentence says that the Viagra makers are going to “pull out” of the market!! Really??!!
    Not to sound like a dick, but we should take a hard position on this matter!!

  4. Thanks for the headline and the morning grin. Also thanks to Robert for the best reply on TV Week we’ve seen in a long time.

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