A telecast that has previously delivered a strong viewership number slipped to an all-time low this year. TVbytheNumbers reports that MTV’s Video Music Awards, which aired Sunday, dipped for the fourth year in a row, sinking to an all-time low in viewers.
“Sunday’s show, which aired opposite the massive ‘Game of Thrones’ season finale, drew a 1.4 rating among adults 18-49 and 2.66 million viewers, down 22 percent and 19 percent from last year’s 1.8 and 3.27 million viewers,” TVbytheNumbers reports. “The 2.66 million viewers is the smallest audience for the VMAs since Nielsen started measuring the show in 1994.”
The report also notes: “Adding in a simulcast on six other channels (VH1, BET, Spike, Comedy Central, TV Land and MTV2), the VMAs averaged a 2.6 and 5.36 million viewers, down from 3.9 (-33 percent) and 6.5 million viewers (-17.5 percent) on nine channels last year.”