Oxygen has just had its highest-rated premiere for a true crime series in the network’s history, with “The Disappearance of Natalee Holloway” delivering a cumulative 1.1 million total viewers on premiere night, the network announced. The program premiered Saturday, Aug. 19, at 7 p.m., with its first encore at 9 p.m.
“Additionally, 324,000 viewers in the coveted F25-54 demo tuned in, also setting a network record for a true crime series premiere,” Oxygen noted in the announcement.
The announcement also notes: “Having been in the true crime space for more than a decade, the ratings success comes nearly one month after the network announced it completed its rebrand to a full-time true crime destination. With a new slate of high quality true crime programming, Oxygen has become the fastest growing cable entertainment network, up +54% among total viewers in total day, year over year.”
“The Disappearance of Natalee Holloway” is produced by Brian Graden Media with Brian Graden, Dave Mace, LB Horschler and Alex Weresow as executive producers.
“Premiering Saturdays at 7 p.m. and 9 p.m. ET/PT, ‘The Disappearance of Natalee Holloway’ is a six-part series following Dave Holloway’s journey, along with the family’s longtime private investigator, TJ Ward, as they conduct a high-stakes real time investigation into what they believe to be the best lead the case has received in 12 years,” Oxygen noted. “The series made national headlines earlier this month when Holloway and Ward came forward, revealing their work in Aruba yielded bone fragments that are currently undergoing DNA testing in the United States. Lab reports have confirmed the fragments come from a person of Caucasian, European descent. According to the forensic scientists overseeing the DNA testing, conclusive results will come sometime in September, announcing whether or not the DNA is a match to Natalee Holloway.”