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MediaPost, Patagonia

Why Patagonia Is Running Its First-Ever TV Ad

Aug 21, 2017  •  Post A Comment

Patagonia is running what MediaPost reports is the company’s first-ever television ad, which is aimed at generating public support to defend public lands. The campaign comes “with just days to go before the federal government decides the fate of 21 national monuments,” the report notes.

“The ad features Yvon Chouinard, the company’s founder, who asks viewers to contact Ryan Zinke, Secretary of the Interior, and hold him to his promise to protect the monuments,” the report adds.

Chouinard is quoted saying in the spot: “Public lands are under threat now more than ever because you have a few self-serving politicians who want to sell them off and make money. Behind the politicians are the energy companies and the big corporations that want to use up those national resources. It’s just greed.”

Here’s the spot …

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