Logo

TVWeek, CBS

CBS Goes Retro With Holiday Clips

Nov 27, 2017  •  Post A Comment

CBS served up some holiday cheer in the form of a series of clips paying homage to the network’s hand-drawn holiday greeting from 1966. You can see the vintage clip below, along with some of the network’s new holiday clips.

The vintage spot was designed by renowned illustrator/animator R.O. Blechman and brought to life by famed animator Willis Pyle.

The network’s on-air holiday campaign debuted on Thanksgiving Day and continues through the end of December.

“The sweet and simple essence of the classic spot was re-created in several different hand-drawn animated spots in collaboration with the CBS Marketing Group (Executive Vice President Garen VandeBeek; Senior Vice President, On-Air Promotion, Lori Shefa; Vice President, On-Air Design Matt Hernandez; and Director, On-Air Promotion Valerie Dillingham), the Swedish design firm Brikk, and Anchor Point animation,” CBS says in today’s announcement.

“The new greetings include a group of birds in various birdhouses who each peek out long enough to perform their own part and pitch of ‘Jingle Bells’; a shivering squirrel who finds some warmth, figuratively and literally, from a resting bear and cub; a moose who is suddenly adorned in colorful ornaments thanks to a strong wind and a nearby Christmas tree; a bird on a roof who pecks on the one working bulb on a string of lights and causes them all to glow; and a snowman who is saved when a squirrel, rabbit and raccoon create a pyramid to hold an umbrella high enough to shield him from the sun.”

Said George Schweitzer, President, CBS Marketing Group: “Part of CBS’ longtime leadership in graphic design was our series of animated Holiday Greetings, dating back to the 1960s. We thought it would be a good time to celebrate that past and take a step into the future. Our team has done a terrific job doing just that!”

Here’s the vintage clip …

Bird House Song …

Sweater …

Decorated Moose …

Roof Lights …

Your Comment

Email (will not be published)