The ABC Owned Television Station Group has settled on a new president after the departure of Rebecca Campbell. Stepping up to the post is Wendy McMahon, who has been senior VP of digital.
TVNewsCheck reports that McMahon will take over after Campbell was promoted to president of the Walt Disney Co. EMEA. McMahon, who is also the former creative services director for the eight-station group, takes over her new post on Jan. 1.
McMahon will report to Ben Sherwood, co-chairman, Disney Media Network, and president, Disney/ABC Television Group.
“As the digital SVP, McMahon was responsible for digital content and product/technology and audience development,” TVNewsCheck notes. “She oversaw the group’s adoption of data-driven, mobile-first video strategies that ‘drove historical growth and market leadership in on-platform video metrics as well as social reach and engagement,’ the company said.”