One cable channel is off to an especially hot ratings start in 2018. Citing Nielsen L+3 data, Science Channel announced today that January was the highest-rated month in its history in key demos.
“The network put up record numbers in January among Adults/Men/Women 25-54 and Total Viewers P2+ in both Primetime and Total Day,” Science Channel said. “The ratings surge was driven by strong performances by the return of its popular space series ‘How the Universe Works,’ freshman engineering series ‘Mega Machines’ and ‘Building Giants,’ as well as ‘Tesla’s Death Ray.'”
Comparing January with the same month a year ago, Science Channel was up in prime time 14%/+17%/+9% among Adults/Men/Women 25-54 and up 25% among Total Viewers P2+.
“Thursdays were up 32% over 2017 on the strength of ‘Mega Machines’ and ‘Building Giants,’ while Sundays were up 41% vs. 2017 because of ‘Tesla’s Death Ray.'” the channel noted. “In Total Day, January saw an increase over January 2017 of +12%/+12%/+13% among A/M/W25-54 and +16% among P2+.”