As part of a broad redesign across all of the NBC News, “Today” show and MSNBC digital properties, NBC News today invited users in for a sneak peek at the new NBCNews.com website, viewable by clicking here.

Today’s announcement promises:

• a sleeker design with bold video, photography and other visuals;
• a faster, more user-friendly interface that encourages deep engagement;
• page layouts that change based on the intensity of the news cycle;
• ‘Channels’ – themed collections that organize our coverage on important topics of the moment;
• high-impact, ‘sticky’ ads that are simultaneously more visible and more visually pleasing.

“Redesigning all our properties for all platforms in one coordinated initiative is an enormous undertaking,” said Moritz Gimbel, VP of Product and Design for NBC News. “We are so excited to show such an important element of it publicly today for the first time. Our audience, advertisers, and journalists will reap the benefits for years to come.”

Today’s announcement notes that the homepage relaunch is “a significant component of more sweeping design changes under way across all of NBC News Digital’s properties, including TODAY.com, MSNBC.com, our mobile and OTT apps, and more.”

Said Trevor Fellows, Executive Vice President of Digital Sales and Partnerships: “With the redesign of our digital news properties, we are pleased to offer advertisers more opportunities for reaching consumers. Our new design provides a range of high impact and visually stunning ads that will allow our clients unique and innovative ways of reaching our audience.”