Apr 29, 2009
ABC's 'Flash' Marketing: What Did You See?
ABC has launched its stealth marketing campaign for "Flash Forward."
The Hollywood Reporter last week broke the news that the network planned to begin hyping the drama project during tonight's episode of "Lost." This, even though ABC technically hasn't ordered the project to series.
Tonight's first spot, which our East Coast spies say just aired, featured a brief "flash" of an image, meant to evoke the moments of collective memory loss at the core of the show. The tagline: What did you see?
If you Google "What did you see," it looks as if ABC has arranged for mentions of a Web site called "TheMosaicCollective.com" to appear. Go to that Web site, and you'll be greeted with a stark message—"What did you see?"—and a request to answer that question. You'll also be asked to provide your email address.
After you give the information, the Web site shoots back the semi-creepy reply: "The Mosaic Collective is dedicated to connecting the world one experience at a time."
Insiders said it's likely more spots will air in the coming weeks. ABC declined comment on its campaign.
UPDATE: Here's an image from a teaser spot ABC didn't air Wednesday. The video from that spot may yet air as ABC continues to expand its viral campaign for the show.