May 12, 2009
Happy Birthday to U
Just in time for upfront season, NBC Universal is gearing up its promotional machine to hype... NBC Universal.
The conglomerate turns five years old today, and to mark the anniversary, it's ordered all of its networks to air a 30-second spot touting the many tentacles of the NBC U organization. The ad will be roadblocked at 8 p.m. ET/PT this evening, which means it will air simultaneously on all the various NBC U networks, from NBC to USA to Mun 2, as well as the company's Times Square billboard, both of its theme parks—and even in New York City taxicabs.
NBC U said today that the ad marks the beginning of a year-long effort to celebrate the virtues of its merger with Vivendi Universal. Check out the spot, plus a special birthday message from Jeff Zucker, after the jump. We've even included bonus video of NBC Universal Chief Marketing Officer John Miller for all of you marketing geeks out there.
The NBC Universal Experience:
A word from Jeff Zucker:
John Miller sums it all up: