May 26, 2009


How I Met a Cool Emmy Campaign

It's Emmy season in TV land, which means studios have begun rolling out trade ads to tout the virtues of their programs.

Of course, the Great Recession has prompted cuts in ad budgets across town. Thankfully, though, creativity hasn't disappeared.

Take, for instance, the classy new campaign from 20th Century Fox TV advancing "How I Met Your Mother" (see picture, above). Elegant and understated, it features cast members snazzily attired and holding yellow umbrellas. The rain gear is a reference to a plot point involving an umbrella's role in solving the show's title mystery.

We'll try to bring you other campaigns of distinction throughout the summer.

  • Posted May 26 at 3:14 PM


  • Digg it!
  • Add to Del.Icio.Us
  • Add to Technorati
  • Stumble It!
  • NewsVine
  • Google Bookmarks
  • Facebook
  • Facebook
  • Add this post to Reddit

Previously on TV MoJoe

Conan Says 'Bye-O' to McMahon

Conan O'Brien will pay tribute to the late Ed McMahon on this evening's edition of "The Tonight Show" by airing…

VIDEO: Ed McMahon on His TV Legacy

The passing of Ed McMahon has cast a pall over TV land, as one of the medium's true icons has…

Fuller: Has He Had His Fill of 'Heroes'?

UPDATE: "Yes, I've left 'Heroes' to concentrate on my development. It's a bummer and I'm sad to go, but NBC…

Fox Creates New VP Slot to Boost Diversity

Fox Broadcasting has created a new executive position devoted to boosting diversity in its programming and has tapped former UPN…