May 12, 2009
Ratings: 'Gossip' Spinoff Pops, 'Deal' Flops
Complete ratings coming later this morning from Sergio Ibarra, but a couple of quick flashes:
—The CW's "Gossip Girl" spinoff pilot delivered a nice little Nielsen pop. While the show matched last week's numbers among adults 18-34, it was up nearly 10 percent week-to-week among adults 18-49. That could be a sign the project's concept—retro, 80s-based "Gossip"—appeals to slightly older viewers than the CW core. Given the CW's need to expand a bit beyond its core of really young women, the numbers should give ammo to those inside the network arguing for a pickup.
—"Deal or No Deal" may be dead as an in-season player on NBC. The gameshow sank to a 1.0/3 this week, down double digit's from last week's already embarrassing return numbers. I don't see how NBC avoids pulling "Deal" from its lineup, immediately. It could still bring back episodes in the summer.