May 4, 2009
The CW: Sundays Are So Yesterday
It's no gossip, girl: The CW is moving out of the Sunday night zip code.
The network is nearing a deal with affiliates to give up programming Sunday night this fall, a spokesman for the network confirmed Monday. Sunday has been the CW's weakest night since it launched; predecessor WB also never had much luck on the evening.
By abandoning Sundays, the CW is opening the doors to syndication companies to begin flooding its affiliates with programming alternatives. The CW currenly airs three hours of primetime programming on Sundays, from 7-10 p.m, and two additional hours from 5-7 p.m.
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