May 28, 2009
Behind the News
The Early Bird Gets the Viewer?
Local newscasts have been starting earlier and earlier in recent years. Now, KNBC is upping the ante in the early bird wars.
The NBC-owned station in Los Angeles this week moved the start time for "Today in LA" up-- or is it back?-- to the insomnia-friendly hour of 4 a.m.
KNBC used to start its pre-dawn show at 4:30 a.m., the same time KABC and KTLA begin their newscasts. But now that the NBC station has decide to go live at 4, it's probably just a matter of time before at least one other LA station decides to get up at 4 o'clock as well.
The early start time might seem ludicrous to folks in some parts of the country. But 5 a.m. traffic jams not unheard of in LA, KNBC probably made the right call.