Jun 24, 2009

The Numbers

Read This Item Because It Mentions Susan Boyle


"America's Got Talent" didn't get a Susan Boyle bump-- but it still dominated the ratings in its Tuesday premiere.

"Talent" averaged a 3.2 rating/10 share and 11.3 million viewers, according to prelim national Nielsen numbers. That's the lowest "Talent" premiere yet, and down about 10 percent in the demo from last summer, when "Talent" faced much tougher NBA Finals competition. 

There had been speculation inside NBC that the media phenom known as Susan Boyle from "Britain's Got Talent" might help drive tune-in for the Stateside version of the "Talent" franchise. Didn't happen.

But given how pathetically most network shows have been faring this summer, anything with a 3 in front of its rating can rightly be considered the supersmash hit of the summer, the show everyone can't stop talking about. (Yes, I wrote that for the NBC promo department). 

"AGT" also rose above a lousy lead-in, one of the final episodes of "I'm A Celebrity... Where the Hell Did Speidi Go"? That series notched a 1.4/5 at 8, its worst ratings yet. It even lost viewers at the half-hour (yikes).

Over at ABC, meanwhile, the launch of "The Superstars" (1.6/5) was a non-event, but not a disaster. 

At 9:30, viewers decided to reward ABC for sticking by well-crafted, funny half-hour comedies by fleeing the return of "Better Off Ted" en masse. That show lost half of its lead-in and averaged a mere 0.8/2. 

That'll teach you, ABC! Maybe it's not to late to bring back "According to Jim."

Finally, in the 10 p.m. battle of the (non)-newsmags, murder beat teen sex, as a repeat of CBS's "48 Hours Mystery"  (1.5/4) outrated an original ABC "Primetime" (1.2/3).


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