Jun 14, 2009

Behind the News

Welches, Reveille Bring Good Things to Life for Microsoft

Sorry, Donald Trump: You're so 2008. Meet Jack and Suzy Welch, the newest reality stars.

The former GE chief and his wife have signed on to host "It's Everybody's Business," a new online business-themed reality series being launched today by Microsoft. Reveille ("The Biggest Loser") is producing the project, which was created in association with ad agency JWT and the Welches.

Featuring drama not unlike that found on Trump's "The Apprentice," the Welchs' show puts the spotlight on corporate problem- solving. In each episode, the business gurus sit down with executives and staffers at an actual company in an attempt to argue out a solution to a pressing problem.

First up: The Hertz Corporation.

"It's Everybody's Business represents the next phase in online branded content," said Howard T. Owens, the managing director of Reveille. "As advertisers look for new ways to further engage online audiences, they must not only entertain but also inform, and this series does both."

Microsoft and Reveille are no strangers to creating branded web series together. The companies previously teamed on "The Guy's Manual" for Grape Nuts, "Appetite for Life" for Toyota and "Fit to Boom" for Subway.


  • Posted June 14 at 8:23 PM


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