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Ratings
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The Numbers
"America's Got Talent" didn't get a Susan Boyle bump-- but it still dominated the ratings in its Tuesday premiere.
"Talent" averaged a 3.2 rating/10 share and 11.3 million viewers, according to prelim national Nielsen numbers. That's the lowest "Talent" premiere yet, and down about 10 percent in the demo from last summer, when "Talent" faced much tougher NBA Finals competition.
There had been speculation inside NBC that the media phenom known as Susan Boyle from "Britain's Got Talent" might help drive tune-in for the Stateside version of the "Talent" franchise. Didn't happen.
But given how pathetically most network shows have been faring this summer, anything with a 3 in front of its rating can rightly be considered the supersmash hit of the summer, the show everyone can't stop talking about. (Yes, I wrote that for the NBC promo department).
"AGT" also rose above a lousy lead-in, one of the final episodes of "I'm A Celebrity... Where the Hell Did Speidi Go"? That series notched a 1.4/5 at 8, its worst ratings yet. It even lost viewers at the half-hour (yikes).
Over at ABC, meanwhile, the launch of "The Superstars" (1.6/5) was a non-event, but not a disaster.
At 9:30, viewers decided to reward ABC for sticking by well-crafted, funny half-hour comedies by fleeing the return of "Better Off Ted" en masse. That show lost half of its lead-in and averaged a mere 0.8/2.
That'll teach you, ABC! Maybe it's not to late to bring back "According to Jim."
Finally, in the 10 p.m. battle of the (non)-newsmags, murder beat teen sex, as a repeat of CBS's "48 Hours Mystery" (1.5/4) outrated an original ABC "Primetime" (1.2/3).
Continue reading Read This Item Because It Mentions Susan Boyle
The Numbers
President Obama is no match for Mary Murphy and "So You Think You Can Dance."
Part two of Brian Williams' primetime exclusive with the president came in a distant second Wednesday night behind Fox's "Dance" juggernaut. According to Nielsen, the second hour of "Dance" scored an impressive 3.7/11 among adults 18-49, waltzing away with the night and soundly trouncing NBC's Obama special, which earned a 2.3/7 from 9-10 p.m.
The race was tighter among overall viewers: "Dance" averaged 9.3 million in the 9 o'clock hour, while BriWi and Obama notched 8.9 million. While President Obama may have swept to office in part because of the youth vote, said young ones apparently prefer the hot tamale train of "Dance" to a behind-the-scenes White House chat.
NBC also got some disappointing news in the 8 p.m. hour, as "I'm A Celebrity...Get Me Out of Here!" fell to third place in its third outing.
"IAC-GMOOH!" managed a 1.8/6 from 8-9 p.m. Wednesday, despite plenty of alleged "drama" over the fate of contestants Heidi Montag and Spencer Pratt. The reality series couldn't compete with two much more established hits: "Dance" and ABC's "Wipeout."
The first hour of Fox's "Dance" earned a 3.0/10 to win the early hour, while ABC's "Wipeout" (2.9/9) was just a hair behind.
In other ratings news, ABC's "Goode Family" scored badde ratings in its second week. The 9 p.m. episode averaged a 1.2/4, while the 9:30 installment generated a meager 0.9/3. Latter episode brought in barely 2 million viewers.
Don't be shocked if ABC pulls the show (or at least cuts it back to one half-hour) as early as today.
UPDATE: NBC notes that the Obama-Williams special gave the network its best demo numbers in the 9 p.m. Wednesday slot since December. The network is also planning to repeat the full two-hour special this Friday, adding in "bonus" footage (read: More time with Bo the Dog).
Continue reading Ratings: Obama Can't Match 'Dance'; Speidi Sinks
The War on Late Night
Three nights in, Conan O'Brien is still dominating late-night-- but his margin of victory is, predictably, shrinking.
Wednesday's "Tonight Show with Conan O'Brien" earned a 4.3 rating/11 share in Nielsen's metered markets. That easily topped CBS's "Late Show with David Letterman" (2.8/7) and ABC's combo of "Nightline" (2.7/6) and "Jimmy Kimmel Live" (1.2/4).
But here's where the nattering nabobs will start...na-bobbing.
Conan dropped another (roughly) 15 percent from Tuesday to Wednesday. And his Wednesday number was up just 10 percent over Jay Leno's second quarter average as host of "Tonight."
So, yes, the late night race is tightening. Rubberneckers who came to Monday and Tuesday night's shows have started paying attention to their own late night lanes again, with some deciding, "There's nothing to see here, I'm gonna move along."
And yet, as NBC notes, O'Brien has still dramatically expanded his audience (he's up 65 percent over what his final "Late Night" earned). Buzz for the show is also good, with O'Brien-related postings accounting for half the trending topics on Twitter at one point Wednesday.
(OK, I admit the Trending Topics on Twitter bullet point is already becoming annoying when used by publicists to explain away disappointing Nielsen data. But since NBC didn't include it in its official ratings spin, I'm going to include it. Cope.)
The most important thing to remember about these early ratings: They're household numbers, not demos. O'Brien may very well be turning off some older fans of "Tonight," but if he's bringing in new eyeballs (of any age), NBC will be very happy.
That demo information, by the way, is set to be released a week from today.
Continue reading Conan, Night Three: Ratings Down, Tweets Up
The War on Late Night
Two days into his new gig, Conan O'Brien is still the king of late-night ratings.
While predictably down from Monday's much-hyped debut, Tuesday's second edition of "The Tonight Show with Conan O'Brien" averaged a stll-strong 5.0 rating/12 share in metered market overnight Nielsen ratings.
That's the highest Tuesday overnight for "Tonight" since Feb. 27, 2007, and 28 percent better than what Jay Leno had been averaging on Tuesdays during the last three months. It was also good enough to outrate "Late Show with David Letterman" (3.0/7, up a tad from Monday) and "Jimmy Kimmel Live" (1.2/4, flat night-to-night).
Compared to Monday's first outing, O'Brien lost around a quarter of his audience, dropping from a 7.1 overnight rating. Tom Hanks was O'Brien's main guest Tuesday.
O'Brien continues to be a boon for the rest of NBC's after-hours lineup. "Late Night with Jimmy Fallon" (2.1/7) was up 24 percent over its second quarter average, soundly spanking CBS's "Late Late Show with Craig Ferguson."
NBC even included "Last Call with Carson Daly" (1.3/6) in its ratings spin Tuesday, duly noting that show's 30 percent bump over its second quarter average.
Continue reading 'Conan' Ratings, Night Two: Still the Champ, but...
The War on Late Night
New "Tonight Show" host Conan O'Brien got off to a rousing ratings start Monday, crushing CBS's "Late Show with David Letterman" and generating strong sampling.
O'Brien's debut notched a 7.1 rating/17 share in Nielsen's 56 overnight metered markets, the best Monday metered markets for the "Tonight" franchise in four years. "Tonight" outdrew "Late Show" (2.8/7) by a wide margin, and beat the combined average of the CBS broadcast and a repeat of ABC's "Nightline" (2.7/6)/ "Jimmy Kimmel Live" (1.2/4) by 154 percent, NBC said.
Compared to what "Tonight" had been averaging in the most recent quarter, O'Brien boosted ratings by 82 percent. He also improved on his final edition of "Late Night" (2.6/8) by 173 percent.
Overall, NBC said O'Brien's debut gave "Tonight" its seventh-highest Monday overnight ratings since Jay Leno arrived in 1992. It also boosted "Late Night with Jimmy Fallon" (2.5/9) to its best overnight numbers ever.
O'Brien didn't outdraw Leno's Friday farewell. Last week's swan song averaged an 8.8 overnight rating, according to Nielsen.
Overnight ratings aren't the most reliable gauge of a show's true performance, since they don't measure what counts most to network executives: Demographic performance. However, O'Brien's healthy households debut bodes well for how he's likely to do when adults 18-49 numbers come out later.
Continue reading Ratings: O'Brien Off to a Strong Start on 'Tonight'
The War on Late Night
In the end, Jay beat Dave. Again.
Friday night's final edition of "The Tonight Show with Jay Leno" averaged an 8.8 rating in Nielsen's overnight metered market averages, crushing a repeat of CBS's "Late Show With David Letterman" (1.4/4) and giving "Tonight" its best Friday overnights ever during the Leno era.
Leno more than doubled his average ratings for the current quarter in the 56 metered markets. And for the full week, "Tonight" was up 41 percent over what it normally does, NBC said.
But with NBC long ago announcing that Leno would be back on the network with a 10 p.m. comedy strip, viewers clearly didn't feel the need to congregate around the screen en masse to get a final look at Jay the way they did when Johnny Carson called it quits in 1992. Indeed, Leno's last show doesn't even appear to be the most-watched "Tonight" this year, thanks to the super numbers his show attracted March 19 with a visit from President Obama.
Obama gave Leno an 11.2 rating in the overnights.
Take out that Obama episode, however, and NBC said Friday's "Tonight" was the show's biggest episode since a 2005 edition paying tribute to Johnny Carson.
Overnights aren't the most reliable measure of a show's performance, and they don't calculate what really matters to networks: How many viewers in key demographics tuned it. Still, for pop culture events such as Leno's goodbye, they're a good way to gauge overall interest.
As for how the last Leno episode of "Tonight" did vs. Johnny's goodbye, comparisons aren't really valid given the massively different TV landscape in 2009 vs. 1992.
Continue reading Jay Gets a Bump, Destroys Dave One Last Time
