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TelevisionWeek is descending upon the upfront, with Joe Adalian, Greg Baumann, Tom Gilbert, Michele Greppi, Andrew Krukowski and Jon Lafayette on the scene. Tune in here for live blogging from upfront events, and the staff’s impressions of the presentations, parties and press conferences.

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Upfront 08



A Couple Years Late, But Stoked ...

May 12, 2008 8:06 PM

As fearful as I am to connect hard work and preparation with good results (for fear of jinxing things), the picture below serves as evidence of a TVWeek first: Shooting live video of staff journalists interviewing an exec at a live event (with good results).

Yes, baby steps. But crucial ones. Joe Adalian and Andrew Krukowsi are pictured here taping an interview with NBCU's Marc Graboff at the company's 2008 upfront/"Experience"/"Insert Your Preferred Moniker Here."

tvweekvideomoment.jpg

Great job!

As an editor, it's inspiring to see a veteran pro like Joe and a skills-heavy, bright young journalist like Andrew combine talent to give our coverage a new dimension.

Where did we get the idea? Theft mostly... Everyone is doing this, putting their toes in the water, testing the possibilities of more engaging storytelling that the Web offers. I think I saw our respected opposites at B&C shooting video today as well. Excellent. The trades are way behind in this stuff...

But our experimentation at this year's upfront is another reminder that the path this media enterprise is taking mirrors in many ways the path of the entertainment companies we cover. We'll post the video in the morning, and I'd really like honest, brutal feedback on everything you like or don't like about it. At some point, we'll master this new form of storytelling. (Until the next one makes this one obsolete.)

So if you've had enough of trades sniping at your creative, take a shot at ours!

-Greg Baumann


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