Upfront 08

4:04 pm EST: We're minutes away from the kickoff of this thing. "Rubberneckin'" by Elvis is jammin'.

4:07 pm: Video promo. We’ve got “Lost,” “Samantha Who,” the NBA Finals, “Dancing With the Stars,” “Pushing Daisies,” ABC News, “Jimmy Kimmel Live” and I think I saw “Supernanny.”

4:08 p.m.: Anne Sweeney taking the stage. “Creatively, it was our best season to date,” she said. Steve McPherson is to thank.

4:14 pm: “We’re leveraging the next big thing for tweens” on Disney Channel with “Camp Rock.” “Rock” is premiering across several networks this summer, including ABC and ABC Family. The Jonas Brothers are dreamy, apparently.

4:15 p.m.: “It all starts here” counter is currently at two.

4:16 p.m.: “Jimmy Kimmel Live” highlight reel. Sweeney said Mr. Kimmel has been on everything, including Ben Affleck, says Sweeney. We're getting a glimpse of the "F'ing Matt Damon" saga.

4:19 p.m.: Kimmel is sending up some one-liners. "Is this the WGA strike post-party or the SAG strike pre-party?" "People are sneaking food in here like their parents dropped them off at fat camp." "You know there’s a problem when I’m the most famous person in the room." NBC: "They're calling it the infronts because they're just in front of The CW."

4:23 p.m. On "Scrubs" moving to ABC: “It’s always a good idea to borrow shows from the network in last place.”

Kimmel brought three wheels to decide new reality shows on the channel. Each of the three wheels has phrases, and when spun, Mr. Kimmel came up with "The Amazing Fattest Fifth Grader."

4:25 p.m.: Mike Shaw on the scene. “Television is up again this year. It’s what your customers are doing. Television keeps getting better and better.”

4:27 p.m.: Shaw: “There are currently DVRs in 23% of all households.” Nearly 95% of all playback occurs within three days of a show's airing.

4:30 p.m. Shaw is talking about ABC’s Advertising Value Index. "ABC delivers the most valuable audience on television."

4:34 p.m.: Shaw is talking about investing in a VOD system on television with fast-forward disabled.

4:37 p.m. Steve McPherson up. “I’m a little more nervous because we’re not giving out the free booze.” It's BYOB. Zero laughs.

4:40 p.m.: McPherson: “We don’t have a single night that needs to be rebuilt from scratch.”

4:41 p.m. “Opportunity Knocks” clips. Family plays a game show on their street. Son gets to tear apart sister's room to find diary. Mom has to guess which neighborhood girl her son kissed on the lips. Seems like a mixture of “Family Double Dare,” “Moment of Truth” and “Family Feud.”

4:42 p.m.: Polite applause for "Eli Stone" clips.

4:45 p.m.: "Life on Mars" clips. Cop gets hit by car and goes BACK IN TIME! Trailer: "The rules are old-school." "In a world turned upside down, Sam Tyler is still a cop and he's back IN THE NICK OF TIME." I'm sad there was no record-scratch sound effect.

4:49 p.m.: McPherson on midseason: “We’ve ordered 20 pilots …17 of which are still in production.” "The pilot process is the smartest possible thing for success. It’s the R&D of television." He's showing clips of developing shows.

5 p.m.: The summer is up in the form of a clips package. “The Bachelorette” has the losing “Bachelor” contestant who was dumped on the finale as the star. “The Mole” viewers can guess the mole online. “I Survived a Japanese Game Show”: Contestants get attacked by a komodo dragon and fall down a lot. “High School Musical: Get in the Picture” is shown.

“Wipeout”: An American version of “Ninja Warrior” or “MXC.” There are even sarcastic announcers. It makes me wonder if the Japanese will take this show and dub over it for comedic effect.

5:11 p.m.: WHOOP WHOOP CLIP OF "LOST" FINALE.

5:16 p.m.: Semi-spoiler of the season finale of "Lost": The Oceanic Six are on a cargo plane. Jack says they’ll talk to the press. It’s Hurley, Jack, Sayid, Sun, Kate and whatever Claire’s kid is named. Doors open and the castaways see other people. Everyone is reuniting with their families, with sad music. Claire doesn’t have anyone to meet up with.

5:20 p.m.: And we're done. The CW is up next, across the street. Don't forget to tip your waitress.

—Andrew Krukowski Updated: Corrected Oceanic Six character name