NBC: What Are They Pumping?
May 12, 2008 8:54 PM
Networks always like to put a positive spin on things during upfront week. But a display at the NBC Universal Experience" Monday took upbeat thinking to a new level.In an attempt to show all the many places where NBC programming can be seen, the company shipped in a gas pump that features a screen on which customers can check out NBC shows and other information. The price on the pump: $2.65 per gallon for regular.
As the theme song to a classic show from another network put it, "Those were the days."
—Josef Adalian
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