Upfront Navigator 2008
NBC Entertainment head Ben Silverman speaks at TVWeek and Advertising Age's Upfront Summit on May 1. Click the play button to start the video.
Exclusive Video: The Recession Upfront?
Economic storms are looming on the horizon, clouding the outlook for this year’s upfront advertising market. At TVWeek’s Upfront Summit in New York last week, ABC senior VP for Prime Time Sales, Geri Wang said that while there’s no doubt the country is in a recession, different players in the TV industry will feel the effects differently during this year’s upfront, which starts next week. ...
Cobbling Together a Target Ad Audience
NBC Universal is hoping a new approach to advertising sales will extract premium pricing in this year’s upfront ad market by packaging viewers who are watching its shows across various media. ...
ABC’s Digital Video Pitch
As ABC aims to land more digital advertising dollars, the network plans to unveil new features and more short-form programming for its video player during upfront conversations with advertisers. ...
A&E Spotlights 'Real Life. Drama'
When it introduces its first original scripted series in years, the A&E cable network will be using a new slogan, “Real Life. Drama.”...
Rewriting History With Ms. Dubuc: New Programming Lures Male Viewers
In a little more than a year as general manager of History, Ms. Dubuc has pumped up the volume on the cable channel’s programming...
CBS Pitching Sticky Videos
When selling marketers on digital deals at this year’s upfront advertising market, CBS plans to claim that it engages audiences better than its competitors...
Calm And Chaos: Syndie Upfront Ad Market May Offer Safe Harbor
In today’s topsy-turvy media world, syndication sales execs are hoping steadiness will be an asset going into the upfront...
CNN Seeks to Level Peaks and Valleys
The cable news networks, which are getting a ratings boost from presidential politics, still will have to sell ads after the election’s been decided...
Fox Sweetens the Digital Pot To coincide with the start of the upfront selling season, Fox is revamping how it presents full-episode videos on its Web site this week...
At NBC, Digital Rollout Begins
NBC’s digital executives this week are putting the finishing touches on pricing plans for the digital packages that they’ll be touting to advertisers at the network’s upfront in May...
History, Burnett to Search for Livingstone
Producer Mark Burnett (“Survivor”) will retrace newsman Henry Morton Stanley’s journey to find Dr. David Livingstone in Africa...
TLC Plans Shows With Star Couples
Discovery Communications’ TLC announced it is working on shows with two high-profile showbiz couples: Jennifer Lopez and Marc Anthony, and Kelly Ripa and Mark Consuelos...
NBC’s Silverman Set for TVWeek’s Upfront Summit
Ben Silverman will give his predictions for the 2008 ad sales season in a keynote at TelevisionWeek’s annual Upfront Summit...
Lifetime Upfront: The Weinstein Affair and New Shows
Film and TV producer Harvey Weinstein said that when his company’s show, “Project Runway,” moves to Lifetime away from Bravo, it will be the same, only better...
Planet Green Taps Star PowerPlanet Green is adding more celebrity power to its lineup. The new eco-lifestyle channel launching June 4 announced additional programming...
What Shaky Economy? Hispanic Nets Bet Ad Growth Will Continue
This year there will be new faces in the Hispanic TV upfront, including young channels Mega TV and V-me...
Meidel: MyNet on Course for Upfront
MyNetworkTV, bolstered by its agreement to bring big-time wrestling hit “Smackdown” to the network, is preparing for the upfront advertising market in May...
Nick Brings the Family to Upfront
Nickelodeon is coming to the kids upfront with all five networks in tow: Nickelodeon, Nick at Nite, Noggin, The N and Nick Toons...
Sci Fi Fanning Out for Upfront
Sci Fi Channel is working to create the programming of the future...
Starcom Touts Upfront HD Ad Deals
Media agency Starcom said it has made upfront advertising deals worth millions of dollars with high-definition programmers ahead of the regular broadcast upfront market...
NBC Sets Upfront Presentation for April 2
NBC has set a date for its 2008-09 upfront presentation. The network will unveil its prime-time programming schedule and strategy...
Discovery Touts New Series for 4th Quarter at Upfront
Discovery Communications kicked off its 2008 upfront road show Monday in Chicago, unveiling new programming...
TV Advertising May See Permanent Changes Due to Strike
Even if the Writers Guild of America strike is settled soon, television advertising isn’t immediately going to return to business as usual, ad buyers say...