Meredith Corp.’s slow rollout of daytime strip “Better” is now on the fast track, with the company clearing the series to LIN TV Corp., Northwest Broadcasting and Fisher Communications stations and adding 12 additional markets for the program. Fisher will…
Oscar Optimism on the Rise The Oscars may be free of picketing writers, as olive branches between the Alliance of Motion Picture & Television Producers and the Writers Guild of America have been extended in the past 24 hours, Daily…
“Clearly there are good things happening,” an upbeat CBS Corp. President and CEO Leslie Moonves said Wednesday. He was speaking about the news that the striking Writers Guild of America had announced it would not picket the Grammy Awards ceremony…
Veteran news executive Joe Peyronnin has joined Gibraltar Associates as senior adviser for global communications and new media. He will be based in New York City, where he most recently was full-time corporate adviser to VFinity, a company that specializes…
The Auction Network is making its first appearance at NATPE. The fledgling online television network allows viewers to watch and bid on auctions from all over the world. Tallying results in real time, the Auction Network is making its move…
A small agency is helping one of the biggest marketers to make a big splash on the small screen. BrandinHand, an agency specializing in mobile phone marketing, last year added to its ranks Eric Bader, who had been managing director…
The Internet may be the fastest-growing ad medium, but not for political advertising. That’s the conclusion of a new report from local media research firm Borrell Associates, which found that online political ad spending will hit a paltry $20 million…
The importance of multicultural marketing became obvious to Linda Bocage early in her career. Starting out as a media planner, some research she was given about her client, Wrigley, led her to develop marketing programs directed at African American and…
CBS-owned Last.fm, the music and social-networking Web site, is expanding to a platform that offers full-length streaming music recordings on demand for free. The global service will be ad-supported, and is considered by CBS to represent a very lucrative opportunity…