Pre-Olympics Americana
NBC Gears Summer Slate to 2008 Games
Daily Archives : Apr 6, 2008
Pilot on Mission at NBCU
New Structure, Staff Training Help Focus on Marketers’ Needs
ESPN Game for New-Media Play
Preps Broadband-Only Programming for Upfront Market
AMC Guarantees Demo Hits
Network’s Nielsen Research Helps Put Ads Before Receptive Eyeballs
CMT Shows Aim for Twang Appeal
Mainstream Stars to Salt Country Net
Of Race and Two David Wilsons
The documentary “Meeting David Wilson” is the 90-minute centerpiece of a big evening that begins at 9 p.m. EDT Friday on MSNBC. It includes a 90-minute live discussion of race on the cable channel immediately following, as well as a…
WE tv Turns on ‘Locator’ Beacon
Cable Network Banks on Original Series to Raise Its Profile
Editorial: FCC, NCTA Must Find Way to Compromise
Intransigence tends to impede business. The starkest recent example was the Writers Guild of America strike, in which two sides stuck to their guns for 100 days, shutting down the broadcast TV production industry. Another example is brewing in Washington,…
Content Monetizing Options Abound at Mip
The annual international content market Mip TV has been the place for buyers and sellers to show their wares and make licensing deals. Over the past few years, Mip’s organizers have reacted to the evolving distribution landscape by including an…
Quicktakes: Did ‘Today’ make a smart move by engaging Kathie Lee Gifford to co-host its fourth hour?
“Kathie Lee will always have plenty to say. However, at the time she departed from ‘Live With Regis…,’ the audience was experiencing a fatigue factor with her act. TV history does not always suggest recapturing the past works. Anyone remember…