TVWeek Welcomes Adalian
Veteran Journalist Joins as Deputy Editor/Columnist
Monthly Archives : April 2008
Smoking Gun
Before Product Integration Had a Name
Serling’s ‘Patterns’ an Icon of Lost Era
Anyone who seriously wonders why they call it the Golden Age need only screen a play like “Patterns,” which a young upstart named Rod Serling wrote for “Kraft Television Theatre” in 1955, to enjoy a lovely epiphany. Everything about it…
Early ‘Recipe’ Reveals TV’s Darker Side
Sponsor Meddling Among Complaints
The Once and Future King
Technology Brings New Challenges, New Opportunities
Ad Pioneer Recognized TV’s Promise
Agency Founder Young Touted Medium in 1948
Jack Paar’s Bufferin Explosion
Disaster Gave Sponsor Some Added Publicity
Ad Agency Created Art
Thompson Pioneered Quality Programming
‘Kraft’-ing a Durable Business Model
Pioneering Show Proved Ads on TV Could Sell Product
Integrated Marketing: The Brand-New 60-Year-Old Idea
The 1947-48 TV season was a watershed time in TV history. In the spring of 1947 a major advertiser, Kraft, for the first time made a commitment to sponsor a weekly drama anthology—“Kraft Television Theatre” on NBC. Its success as…