Logo

Monthly Archives : April 2008

Tech Briefs

Broadband to Use ScanScout Targeting Tools in Videos Online video ad network Broadband Enterprises has paired up with technology firm ScanScout to provide in-stream video ads and overlay ads to Broadband Enterprises’ affiliated Web sites. Broadband Enterprises counts more than…

‘McLaughlin’ Switches Stations in New York, D.C.

Sunday morning programming staple “The McLaughlin Group” will switch network affiliations in Washington, D.C., and New York, leaving local NBC outlets for CBS-related stations. “McLaughlin” will join Gannett’s CBS affiliate WUSA-TV in Washington and CBS’ owned-and-operated WCBS-TV in New York….

Lehrer Stable After Heart Surgery

“NewsHour” anchor and executive editor Jim Lehrer is in stable condition after surgery Wednesday to repair a heart valve. A statement from “The NewsHour With Jim Lehrer” producer MacNeil/Lehrer Productions described the procedure as a “complete success” and predicted that…

Duran Joins Warner Channel Latin America

The Warner Channel Latin America has hired Alfredo Duran as the network’s general manager and senior vice president of branded services. Mr. Duran most recently was E! Entertainment Television Latin America’s executive VP and general manager. He also has held…

Cablevision Leads Bidding for Sundance

Cablevision is emerging as the most likely candidate in the bid to buy the Sundance Channel, the New York Post reports. Inside sources told the paper that Cablevision had the high bid in the opening negotiations that began two weeks…

Initiative’s Cohen Named CEO of OMD

Former network marketing executive Alan Cohen was named CEO of media buyer OMD USA, effective June 1. Mr. Cohen is currently at Initiative, where he was recently promoted to president of worldwide innovation and president of Initiative West. Before moving…

Tiki Bar Host: It’s a Living

The host of the Web show Tiki Bar, Jeff Macpherson, said he’s able to make a living off his program, and that viewers aren’t necessarily turned off by longer Internet video fare. Viewers are ready to move beyond snack-size content…

‘Superstar’ Host Touts Cash Potential

As audiences grow in the online video world, Web producers have the potential to make a lot of money, said Martin Sargent, host of “Internet Superstar.” In an exclusive interview with TelevisionWeek at the Ad:Tech San Francisco 2008 conference, Mr….

‘Diggnation’ Stars Sticking to Web

The prospect of jumping to traditional television is enticing for many Web hosts, but the stars of popular Internet show “Diggnation” are content to stay in the digital world, one of the show’s presenters said. In an exclusive interview with…

Stations Suffer Despite Election Ads

Advertising sales at local television stations are dropping despite record levels of spending by political candidates, the Wall Street Journal reports. Second quarter figures are on pace for a 3% to 5% decline, according to the Television Bureau of Advertising,…