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Monthly Archives : May 2008

Fox Television Signs ‘Earl’ Writers

20th Century Fox Television signed “My Name is Earl” writers John Hoberg and Kat Likkel to a two-year, seven-figure agreement, the Hollywood Reporter says. The husband-and-wife team will develop new series in addition to being executive producers on “Earl,” the…

Hockey Cup Ratings Best Since ’02

The first game of this year’s Stanley Cup pitting the Detroit Red Wings against the Pittsburgh Penguins, broadcast on Versus, had the Cup’s best Nielsen ratings since 2002, Multichannel News reports. The May 24 game attracted 2.32 million viewers, Multichannel…

TWC L.A. HD Channels Trail Markets

Time Warner Cable’s Los Angeles customers receive 16 high-definition channels, the fewest among the five largest U.S. markets and less than many smaller markets, the Los Angeles Times reports. Time Warner Cable, which has about 1.9 million Southern California customers,…

CBS to Talk About Integration Fees

CBS was the only network that agreed to talk to a task force about the $125 million that networks collect in so-called integration fees, TelevisionWeek reports. NBC and ABC both declined to talk to the task force about such fees,…

Ski Channel Gets Freeskiing Rights

The Ski Channel, the new video-on-demand channel from Tennis Channel founder Steve Bellamy, acquired the broadcast rights to such events as the Freeskiing World Tour and World Freeskiing Championships, Daily Variety reports. The network is partners with Mountain Sports International…

Cable Channels Put More Content on Web

Cablevison’s IFC network unit is among cable channels putting more content on the Web to attract viewers and get more exposure, Broadcasting & Cable reports. IFC.com gets as many as 600,000 unique viewers per month, with increases coming from such…

Oprah Ratings Dip… Why?

Ratings for “The Oprah Winfrey Show” have fallen nearly 7% this year, the third straight year of declines, the New York Times points out. While some cite viewer disenchantment with her involvement in politics, executives at her production company, Harpo,…

Deconstructing the TV Season From Hell

It’s become an instant cliché: The 2007-08 TV season was broadcasting’s annus horribilis, a year from hell that brought only pain and misery to the business. “There will always be an asterisk next to this season,” said Fox scheduling chief…

Measuring Online Engagement Seen as Key to Boosting Ad Dollars

Online video sites and services like Break.com and Blip.tv are in the early stages of striking partnerships with Web analytics firms to offer more detailed information on how long consumers watch online video. That type of data can help sites…

Creating, Tracking Video Ads

Media Contacts, a division of Havas Digital, offered its suggestion on guidelines it would like to see for video ads. For video content: 1. Count only a user-requested piece of video content. 2. Differentiate with vs. without sound. 3. Enumerate…