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Monthly Archives : May 2008

Stations’ Political Ad Bounty Isn’t Over Yet

The Democratic race for president may be nearly over, but there are signs its conclusion will kick off a new flurry of political advertising, pushing this year’s record spending even higher. That’s good news for television stations, which are struggling…

NCTA Addresses Interactive Technology at Gathering

When MTV Networks CEO Judy McGrath was asked last week about the future at the National Cable & Telecommunications Association’s annual conference in New Orleans, she gave one of the week’s least technical answers. “I’d like to come to an…

CBS Agrees to Discuss Ad Integration Costs With Task Force

Of the Big Three networks, only CBS has accepted an offer to speak with a task force formed to address the $125 million in integration fees paid by advertisers. ABC declined to address the task force, formed by the American…

Fox Takes Total-Viewer Crown in Strike-Blasted Season

The tombstone on the 2007-08 television season, which officially ended last week, perhaps should be carved in the shape of an asterisk. A writers strike planted directly in the center of the season cast a pall on prime-time ratings. Networks…

NBC Affiliates Upbeat on Network’s Schedule

Newly anointed “Late Night” heir Jimmy Fallon collected business cards from NBC affiliate station executives when they met with network executives last week in Los Angeles and promised to visit local markets to promote his succession to Conan O’Brien in…

Will the Price Be Right for Upfront Buyers?

Media buyers are waiting to get a fix on how much television networks are looking to increase prices before jumping into advertising deals after this month’s upfront presentations. Buyers and sellers said they were unsure when negotiations would start in…

A Retirement Rain Check for Schieffer

Bob Schieffer High atop the list of good news last week was word that Bob Schieffer has decided once again to postpone his retirement and will remain for some time to come at the “Face the Nation” post he has…

Grammer Returns With ABC’s ‘Empire’

Kelsey Grammer is set to join the cast of ABC’s single-camera comedy pilot “Roman’s Empire,” the Hollywood Reporter says. The show follows a dumped man trying to get out from under the grip of his ex-girlfriend’s family, the newspaper says….

Alexander to Produce ‘Early Show’

Betsy Alexander has been named the senior producer for CBS’ “The Early Show,” TVNewser reports. Alexander previously was vice president of iVillage and a senior producer on NBC’s “Today” show for eight years, the Web site notes. —Vlada Gelman

Newsmagazines Show Resilience in Strike-Damaged Season

“60 Minutes” is expanding some pieces to air on cable, including “Garden of Eden,” about the primeval forest of New Guinea’s Foja Mountains. The writers strike-afflicted 2007-08 broadcast season confronted network television newsmagazine shows with the same viewer flu that…