“Odyssey: Driving Around the World” will premiere on DirecTV’s The 101 on June 5, Multichannel News reports. The 13-episode series follows seven adventure seekers as they attempt to raise money and awareness for Parkinson’s disease, the newspaper says. The trip,…
The CW’s “90210” will begin filming its pilot next week at Torrance High School, the New York Post reports. The school portrayed West Beverly High in the original “90210” as well as Sunnydale High in the TV series “Buffy the…
Sci Fi Channel is partnering with video game publisher Trion World Network to develop a new TV show, Multichannel News reports. The show will live on a cross-platform design with a connected video-game franchise that will expand the storylines, the…
Turner will offer advertisers an ad network made up of its 19 Web sites, Mediaweek reports. The company will offer both display and video ad packages for Web sites such as CNN.com, CartoonNetwork.com and partner sites NBA.com and PGA.com, while…
An IAG study found that viewers are more likely to recall brands seen in spots during video on-demand viewing than on linear TV, Mediaweek reports. Viewers are more engaged with VOD ads because they actively seek out VOD programming on…
Julie Rothman has been named vice president of communications for Oxygen, Broadcasting & Cable reports. Rothman was previously VP of East Coast entertainment publicity for NBC, which co-owns Oxygen, the newspaper notes. —Vlada Gelman
Producer Robert H. Justman died of complications from Parkinson’s disease at his Los Angeles home on Wednesday, the Los Angeles Times reports. He was 81. Justman was an associate producer, technical consultant and eventually a co-producer on “Star Trek” from…
Los Angeles-based NextMedium is hoping to streamline the product placement process, the Los Angeles Times reports. The company pairs up television shows and music videos seeking advertisers with brands that want to have their product featured in entertainment programs and…
TV Azteca will begin airing a U.S. Hispanic version of “Desperate Housewives” on Canal 13 beginning June 9, Daily Variety reports. The program, titled “Amas de Casas Desesperadas,” is produced by Disney Latin America, which also plans to produce local…