ABC is offering makegoods for TV advertising time on its online video player, Media Daily News reports. Mike Shaw, president of advertising sales for ABC, claimed that the online ad inventory is more valuable than linear programming ad spots because…
NBC is beginning production on “Top Gear,” the latest series imported from Britain. The gearhead reality show, from BBC Worldwide America, premiered in the U.K. in 1977. It follows hosts as they test-drive expensive cars, take road trips and try…
Online video advertising ad network YuMe inked a deal with software giant Microsoft to sell the unsold inventory across Microsoft’s online properties, the companies announced today. Under the deal, YuMe will sell Microsoft’s excess online video ads as part of…
Tribune Co., which has been building up its library of programming, is considering launching a broadcast network if the struggling CW doesn’t return to the air for the 2009-10 season, TelevisionWeek reports. Tribune executives said the hope the CW returns….
Finding a way to fill all the jobs left vacant by the sudden death of Tim Russert is likely to prove a daunting challenge for NBC, the New York Times says. In addition to moderating “Meet the Press,” Mr. Russert…
Reality show producer John de Mol, who founded Endemol, has set up a Web site called TalpaCreative.com where viewers can post concepts for new series, USA Today reports. Mr. de Mol says he will buy the rights to concepts with…
Comcast and the Big Ten Network are close to announcing a carriage agreement that would end nearly two years of talks that resembled an argument between alumni of Ohio State and Michigan, the Chicago Tribune reports. The deal, called done…
Hulu, the not-yet three month old video site, comes as close as possible to turning a computer into a television, the Los Angeles Times says. A joint venture of New Corp. and NBC Universal, Hulu has about 700 titles and…
CBS Sports President Sean McManus recalls attending 10 Indianapolis 500s and seven U.S. Opens by the time he was 20 with his father, sportscaster Jim McKay, who died June 7, according to TVWeek. Mr. McManus also met the big names…
An interactive advertising system run by Backchannel Media that was introduced in May at Hearst-Argyle Television’s WCBV-TV in Boston is set to expand, the New York Times reports. The test program, which lets viewers respond to programs and ads they’re…