NBC Issues Weather Forecast
A group led by NBC Universal says it is in exclusive talks to purchase the Weather Channel and its Weather.com Web site after Time Warner pulled out of talks, the Wall Street Journal says. The deal is valued at $3.5…
Daily Archives : Jun 16, 2008
Visible Measures, Dynamic Logic Ink Online Ad Research Deal
Online video measurement firm Visible Measures struck a partnership with online ad research firm Dynamic Logic to measure the branding and behavioral impact of online video advertising, the companies announced today. Dynamic Logic measures marketing effectiveness and Visible Measures provides…