‘Gossip’ Casts Madchen Amick
Madchen Amick will join The CW’s “Gossip Girl” next season as a cougar named Catherine Mason, Entertainment Weekly reports. Amick will appear in the Sept.1 season premiere, the magazine says. —Vlada Gelman
Daily Archives : Jun 18, 2008
Syndie Upfront Sees Increases
The syndication upfront market took in $200 million more in overall revenue than it did last year, increasing 8%, Media Daily News reports. First-tier syndication shows “Oprah Winfrey,” “Dr. Phil” and “Entertainment Tonight” garnered single-digit CPM increases, while new shows…
TV to Remain Dominant Medium
Brian Wieser, director of industry analysis for Interpublic unit Magna Global, told an audience at the OMMA Publish program that television “is not dead and it’s not dying,” Online Media Daily reports. Wieser pointed out that 30 hours per person…
Carell Staying in ‘Office’
Steve Carell said he will remain on NBC’s “The Office” for the next three seasons, Sun Media reports. Carell is contracted for three more years, but has no idea about what will happen afterward, the Web site says. —Vlada Gelman
CBS Rebrands Gossip Site for ‘Insider’
CBS relaunched the celebrity gossip and news Web site DotSpotter as TheInsider.com, tying it into the network’s celebrity gossip show of the same name, Tech Crunch reports. CBS purchased DotSpotter last October for a reported $10 million, the Web site…
Crude TV Characters Featured in Ads
Mainstream advertisers like Coca-Cola, Subway and White Castle are borrowing characters from more crude programs such as Fox’s “Family Guy” for their advertising campaigns, the New York Times reports. The companies hope that by using characters from the Fox show,…
Dew Tour Goes ‘Underground’
Action-sports network Fuel TV, Pepsi’s Mountain Dew and the Action Sports Tour are teaming up to provide coverage of the 2008 AST Dew Tour across various multimedia platforms, including TV programming, short-form online content and iTunes podcasts. The new series,…
Mary Tyler Moore to Guest on NBC’s ‘Jungle’
Mary Tyler Moore will join NBC’s “Lipstick Jungle” for a multi-episode arc beginning with the show’s season premiere on Sept. 24. Ms. Moore will play Joyce, a retired high-powered executive and the mother of Brooke Shields’ character, Wendy. Joyce will…
Daniels Leaving Lifetime Post
Lifetime’s top programmer, Susanne Daniels, is leaving the network, Lifetime Networks president and CEO Andrea Wong announced. Ms. Wong said Ms. Daniels will remain with Lifetime in a consulting role as she spends more time with her family. Ms. Daniels…
Microsoft Acquires Interactive Ad Firm Navic
Microsoft signaled to the markets that it’s going after the TV ad business with the announcement today that it has acquired Navic Networks. Terms of the deal were not disclosed. Navic Networks’ interactive television technology is used by cable systems…