A study conducted by Yankelovich in association with Sequent Partners found that traditional media advertising is still effective, the New York Times reports. Fifty-six percent of those surveyed said that traditional media ads made a positive impression, whereas 31% said…
TiVo users do not fast-forward through ad spots for movies as much as other commercials, BrandWeek reports. A spot for the film “Forgetting Sarah Marshall” that aired during an episode of “The Office” was the highest-ranked commercial, according to TiVo’s…
Comcast is preparing to launch HD simulcasts for Versus, Golf Channel and E! this December, MediaWeek reports. The company created a hybrid high-definition service two years ago that featured content from Versus and Golf Channel, the newspaper notes. —Vlada Gelman
A study by PricewaterhouseCoopers revealed that digital and mobile makes up 5% of revenue for entertainment and media companies, Broadcasting & Cable reports. Digital and media revenues are expected to represent 24% of the companies’ growth in the next five…
Martha Stewart Living Omnimedia (MSLO) has named Orlando Reece as its senior vice president of broadcast sales. Mr. Reece will oversee the sales efforts for all of the company’s broadcast properties and will build holistic integrated programs for clients. Mr….
Boston Celtics Paul Pierce and Kevin Garnett will take a victory lap to late night on the heels of their crushing victory Tuesday over the Los Angeles Lakers. Mr. Pierce and Mr. Garnett will appear on CBS’ “Late Show With…
Ending months of speculation, Robin Schwartz, president of Regency Television, was named president of the new cable network being planned by Oprah Winfrey and Discovery Communications. Ms. Schwartz, who starts her new job July 14, will lead all business functions…
On July 1, when the Screen Actors Guild contract expires, on-screen talent and the media companies will move into terra incognita, Daily Variety reports. While the union hasn’t held a strike authorization vote, and tradition dictates that actors keep working…
Microsoft is purchasing Navic Networks and its interactive TV platform for an undisclosed amount, Multichannel News reports. Navic’s technology powers interactive elements and advertising on over 35 million set-top boxes throughout North America. —Sergio Ibarra