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Daily Archives : Jun 23, 2008

Sorbo Takes ‘Middleman’ Turn

“Hercules” star Kevin Sorbo will guest star on ABC Family’s “The Middleman” on Aug. 11, TV Guide reports. Sorbo will play a 1969 Middleman, some kind of benevolent Sci Fi entity, who has been cryogenically frozen, the magazine notes. —Vlada…

‘Supernatural’ Cuts Force Cassidy Out

The CW’s “Supernatural” has let actress Katie Cassidy go for budgetary reasons, TV Guide reports. The show, which films in Canada, is suffering from a lousy exchange rate, the magazine says. Cassidy played the demon Ruby last season on a…

DVR Users Few, But Mighty

Media agency buying unit Magna Global USA found that only 25% percent of U.S. TV homes have DVRs, but those that do have the devices “use them with a vengeance,” MediaWeek reports. Time-shifted viewing on DVRs makes up 9% of…

Campus Net Debuts ‘BeFree’

The University Network, which delivers programming to more than 280 campuses in the U.S., will launch socially conscious music program “BeFree” late this summer, Media Daily News reports. The 10 segments will feature “artists who are facilitating social change through…

Meteorologist Syndicates Weather Service

Paul Douglas, formerly a chief meteorologist at WCCO Minneapolis, is launching his own syndicated weather service aimed at stations, cable networks and Web sites, Broadcasting & Cable reports. WeatherNation, which broadcasts out of Excelsior, Minn., offers an a la carte…

Invision Adds Stoeckel to Oversee New Web Services

Invision, an ad inventory management company, will begin offering its services to online platforms. The company has hired Michael Stoeckel, formerly Fox Interactive Media vice president of advertising innovations and operations, to oversee the new Web operations as VP of…

Nexxus Backs Bravo’s ‘Shear Genius’

Continuing its trend of product integration in reality programming, Bravo has added an agreement with Nexxus Salon Hair Care to its list of integrated sponsorship deals. The partnership makes Nexxus the sole integrated sponsor of the upcoming season of Reveille…

Cox to Carry Hallmark Movie Channel in HD

Cox Communications has made a multiyear deal with Crown Media Holdings to carry the Hallmark Movie Channel in high definition. The cable giant currently distributes Crown Media’s Hallmark Channel and a standard-definition version of Hallmark Movie Channel. “We are pleased…

TVTonic Programs Olympics Coverage

Internet television service TVTonic will carry programming from NBC’s Olympics coverage later this summer on Media Center computers, the companies announced today. TVTonic, a service of the company Wavexpress, will carry channels of NBC’s Olympics coverage in “up-to-HD quality.” TVTonic…

IMG to Sell Fox Sports Overseas

IMG Sports Media will take over the international distribution of Fox Sports International programming beginning July 1, the Hollywood Reporter says. While Fox Sports does have the international rights to some sports, it does not own the international rights to…