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Monthly Archives : June 2008

Logo Launching Online Gay Pride Guide

Viacom’s LGBT channel Logo, a division of its MTV Networks, will launch Web tie-in “The Pride Guide” this month. The online site, sponsored by Southwest Airlines and NYC & Company, will provide gay pride-themed video, event guides, photo flipbooks and…

NBC Digital to Release Streaming Demos

NBC Digital plans to release NBC.com’s show-specific streaming demographics, beginning with data gathered in June 2008. Next month, the metrics obtained through Nielsen Online’s VideoCensus software will be available for analysis. A statement said the release was part of an…

Lehrer Back at ‘NewsHour’ Desk

Jim Lehrer is returning to his role as anchor of PBS’ “The NewsHour” on Thursday. Mr. Lehrer has been off the program since undergoing a heart valve replacement procedure in April. A “NewsHour” spokeswoman said Mr. Lehrer will temporarily serve…

CBS News Names Logan Chief Foreign Affairs Correspondent

Lara Logan has been named chief foreign affairs correspondent for CBS News, an expanded role that will find her traveling from a new—and safer – home base in Washington, D.C. Her new assignment is to report on foreign affairs and…

Video: Comparison Shopping Online, On-Air Ads

The television upfront advertising market is over and networks have sold many of their prime-time spots for next season on-air and in some cases online. In this week’s episode of the “New Media Minute” Daisy Whitney looks at what it…

Break Media Adds Video Syndication Tools, Touts Growth

Online video network Break Media introduced a new Web syndication strategy for its male-centric content. The Web company said it is rolling out video syndication tools to distribute content submitted to flagship property Break.com to additional network and partner sites….

Next New Adds Distribution via Yahoo, Hulu

Online video studio Next New Networks secured a range of new distribution partners for its niche Web series via revenue-sharing deals with Yahoo, Hulu and Metacafe, the company announced today. They join Next New Networks’ current Web partners including YouTube,…

ON Networks, Blinkx Ink Ad Targeting Deal

Web video studio ON Networks inked a deal to run targeted ads against its Web series using the video search engine Blinkx and its ad targeting platform, AdHoc. Blinkx will use its targeting tools to run “contextually relevant” ads against…

MTV Rocks Vote, Takes Political Ads

In a reversal that could help Democratic presidential candidate Barack Obama, MTV has decided to begin accepting paid political advertising, TVWeek reports. While MTV’s sister channels in Viacom’s MTV Networks division have accepted campaign ads in the past, the music…

Labor Deathmatch: Nicholson vs. Hanks

Big names Jack Nicholson, Martin Sheen and Ben Stiller have lent their faces to the Screen Actor’s Guild’s opposition to the American Federation of Television and Radio Artists’ ratification of a labor agreement with media companies, the Hollywood Reporter says….