A Nielsen study commissioned by Gas Station TV found that 10- and 15-second ad spots have as much recall as 30-second spots, Media Daily News reports. The results support the feeling that 30-second spots are too overwhelming for place-based media,…
CBS Corp. has completed its acquisition of CNET Networks, merging it into CBS Interactive, TVNewsday reports. The Web site notes the newly expanded unit will be made up of five vertical categories: technology, entertainment, sports, news and business. —Vlada Gelman
DirecTV officially launched its on-demand service, which provides subscribers with a DirecTV PlusHD DVR or R22 DVR receiver with more than 4,000 free standard-definition and HDTV titles, Multichannel News reports. DirecTV on Demand allows customers to download programming straight to…
“I think we have finally figured out for sure that we are indeed doing an ‘Arrested Development’ movie,” Jeffrey Tambor said, Entertainment Weekly reports. The Emmy-winning Fox comedy aired for three seasons before it was canceled, the magazine notes. —Vlada…
“Boy Meets World’s” Ben Savage will guest-star on an episode of NBC’s “Chuck” next season, Entertainment Weekly reports. Savage will play the neurotic husband of Nicole Richie’s character, the magazine says. —Vlada Gelman
E! Entertainment has partnered with Sean “Diddy” Combs and Cîroc Vodka, for which he had done ads, for a new public action campaign, Drive Safe, promoting safe drinking and driving habits. In addition to Mr. Combs, E!’s Drive Safe campaign…
AMC and ITV will co-produce a remake of cult TV series “The Prisoner” starring Ian McKellen and Jim Caviezel, Daily Variety reports. British network Sky One was originally slated to co-produce the project, but pulled out of the deal when…
The TCA press tour likely will be safe from a possible actors strike because a strike authorization vote would take about three weeks to tally, TelevisionWeek reports. However, actors may choose not to do any publicity, which would affect not…
TNT has acquired the rights to the British series “Cracker,” the Hollywood Reporter says. Granada America and TNT will co-produce the series alongside executive producers Robert Duvall and Robert Carliner’s Butchers Run, the newspaper says. A previous American remake of…