Logo

Monthly Archives : October 2008

McCain to Go Live From New York

Republican presidential candidate John McCain will appear on “Saturday Night Live” tomorrow night, Daily Variety reports. McCain most recently appeared on “SNL” in May and hosted the show in 2002, the newspaper says. –Danny King

ESPN May Battle Fox in Soccer Bid

Walt Disney unit ESPN is planning to bid on broadcasting rights for German’s top soccer league, while German cable network Premier, whose biggest shareholder is Rupert Murdoch, may make a similar bid, Daily Variety reports. The rights would last as…

Spanish-Language WXTV Wins Time Slot in New York

Univision’s WXTV 41 is the most-watched TV station in New York by adults 18-49 during the 6-8 p.m. weekday time period, an October audience survey found. WXTV attracted 147,000 viewers ages 18-49 in the time period, with WABC-TV coming in…

Subscribers Up, Profits Down for BSkyB

U.K. pay-cable service BSkyB said it boosted its fiscal first-quarter customer base by 87,000 to about 9.1 million, though its profit fell 13% from a year earlier as many customers downgraded their service to save money, Daily Variety reports. The…

CBS Gets Younger With Web Content

CBS has used its TV content-filled Web site to bring down the average age of its audience members, as its median-aged Web viewer is 36 years old, or 17 years younger than its television audience, Advertising Week reports. CBS has…

Garson ‘Collared,’ Pill Gets ‘Treatment’

Former “Sex and the City” cast member Willie Garson will appear on the USA pilot “White Collar,” playing a sidekick to one of the central characters, played by Matthew Bomer, the Hollywood Reporter says. Additionally, Alison Pill, whose credits include…

IAB to Simplify Media-Buying Process

The Interactive Advertising Bureau plans to simplify advertising serving and media buying by creating a common platform on which ad agencies and Internet publishers can trade information, Media Post reports. A best practices guide and new standards for Web video…

Meebo Hosts Comedy Central Event

Comedy Central is using instant-messaging site Meebo to host live user comment and blogging on Election Day, Media Post reports. In addition to connecting “amateur pundits” in chat rooms, the site will have a live blog from Patton Oswalt from…

ComScore Starts Web-Measurement

ComScore is starting a service that measures audiences for content such as videos and digital photos that are viewed over multiple mediums in an effort to compete against other media research firms such as Nielsen, MediaWeek reports. The service is…

19.8 Million Watched Breeders’ Cup on ABC, ESPN

The 2008 Breeders’ Cup World Championships, which aired Oct. 24-25 on ABC, ESPN and ESPN2, attracted 19.8 million viewers. The horse-racing championship was up 62% in viewers from last year’s 12.2 million viewers. The event also attracted a 0.7 household…