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Monthly Archives : October 2008

‘Chef’ Sponsors Are Part of the Recipe

Bravo’s “Top Chef” continues to be successful at attracting sponsors by integrating their products into the cooking-reality show, Advertising Age reports. Campbell’s Soup, Dr Pepper and Quaker are among the show’s new sponsors, while long-time advertisers Toyota, Clorox and Food…

MTV Networks Ad Chief Leaving

The head of ad sales at MTV Networks, Hank Close, is leaving the company at the end of the year, TelevisionWeek says. Mr. Close won’t be replaced. Instead, the top ad sales execs will report directly to the people who…

Where in the World is Julie Chen?

CBS’ “The Early Show” is sending its hosts on mystery trips over the next month as a ratings gimmick, the Associated Press reports. The destination is even a mystery to the traveler. First to pack up for parts unknown was…

Whitford, Malco Team Up for NBC’s ‘Duty’

Bradley Whitford and Romany Malco have been tapped to star in Universal Media Studio’s pilot “Off Duty” for NBC, the Hollywood Reporter says. “Duty” will feature Whitford as a cop who makes life come complicated for Malco when both are…

Binder Brews ‘Beer’ for Fox

Mike Binder is developing a sitcom pilot “Two Dollar Beer” for Fox, Daily Variety reports. Binder just completed the script for 20th Century Fox TV, which focuses on a group of young adults who choose to remain in their hometown…

For Morgan, Joking is Self Defense

Tracy Morgan says his perpetual clowning evolved as a form of self-defense from a life filled with tragedies. If he couldn’t joke around “I’d be dead,” Morgan, a star of NBC’s “30 Rock” tells the New York Times. “My heart…

Studios Discuss Offer With Federal Mediator

Negotiators from the studios met with federal mediator Juan Carlos Gonzalez Thursday night to discuss the terms of its proposed contract with the Screen Actors Guild, the Hollywood Reporter says. In addition to explaining the details of producers’ “final” offer…

‘Brotherhood’ Gets Acclaim, Needs Viewers

Showtime’s “Brotherhood,” whose third season opens Sunday, “is an ambitious show that focuses on what it means to be human and ambitious, and the contradictions in the human spirit,” creator and executive producer Blake Masters tells USA Today. The series,…

Graphic Overload on ‘Grace’

When CNN Headline News’ “Nancy Grace” is on, viewers are bombarded by a dizzying number of graphics and imagaes, the New York Daily News says. Other newscasts suffer from the graphic overload as well. The paper took a poll of…

Cable Hikes Concern FCC

The FCC has expressed concern of the rising costs of cable TV and the effect it will have on consumers, the Associated Press reports. “Companies are charging consumers more but consumers are receiving less,” said FCC spokeswoman Mary Diamond. “This…