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Daily Archives : Nov 5, 2008

Cable News Looks to Keep Viewers After Election

Many cable news networks hope the coverage of the remaining “burning issues” will be enough to keep the strong ratings they had in the months leading up to the presidential election, the Hollywood Reporter says. “After a massive story like…

FCC Makes ‘White Space’ Ruling

The Federal Communications Commission approved the use of the area between broadcast TV signals—known as “white space”—for new wireless devices, TelevisionWeek reports. While high-tech companies including Google and Microsoft says the decision will hasten the rise of a “wi-fi on…

Microsoft Focuses Silverlight on Web Video

Microsoft’s Silverlight software is shaping up as a challenger to Adobe’s Flash for providing Web sites with high quality graphics and video, USA Today says. Both Netflix and Blockbusters are using the Microsoft product to show movies online. “There’s no…

Gannett Chief Dubow Takes Pay Cut

Craig Dubow, chairman, president and CEO of newspaper and television station owner Gannett, is taking a $200,000 salary cut, Editor & Publisher says. Dubow said he wanted to share in the sacrifices being made by other employees at the company….

Sophomore Shows in Jeopardy

TV by the Numbers says that it’s unlikely that “Lipstick Jungle,” “Pushing Daisies,” “Eli Stone,” or “Dirty Sexy Money” will be on their networks’ midseason schedules. “Life,” which has been moved to Wednesday night by NBC, also is on the…

Carat Analyzes Election Day Consumers

With Election Day occupying most of the nation’s attention this week, media agency Carat decided to take a closer look at voters. After all, if the president can be packaged and sold like a product, shouldn’t one know all there…

ANA Poll: What Advertisers Are Thinking

Want to know what advertisers are thinking? The Association of National Advertisers took a poll of the 1,200 members attending its annual Masters of Marketing conference last month, asking about their plans for strategy, budgeting and tactics as the economy…

Green Hosts Green Game on Planet Green

When you have a game show on the environmentally conscious cable network Planet Green, it almost makes sense to have someone green, like Tom Green, as a host. The show, called “Go For the Green,” is billed as a fun,…

Checkeris Brings Northern Wisdom to MediaCom

What is it about coming up in a smaller market that prepares executives to run giant media agencies in the United States? Canadian Doug Checkeris, recently named CEO of MediaCom North America, chalks it up to the specialization inside U.S….

Networks Continue to Lose Viewers

So far this fall, viewership of the Big Four broadcast networks is down 9% at a time when total TV viewing is up 2%, USA Today notes. Among the factors hurting the broadcasters are the residual effects of the Writers…