It turns out President-elect Barack Obama’s half-hour network TV campaign advertisement, which drew rave reviews and an audience of 33.5 million viewers, came together in little more than a month. Now that the election is over, production details of the…
I was flying over “ruby red” Utah last Tuesday when the television networks called the presidential election for Sen. Barack Obama. We’d already had our first beverage and snack service—animal crackers, Terra chips and a Doritos snack mix among the…
New Production Methods Reduce Shows’ Carbon Footprint
National Geographic Channel Hitches Ride With Sponsor
Cable’s Great American Country has been drawling a sad song lately, but the Scripps Networks Interactive-owned channel expects to post record revenue in the fourth quarter, the company says. One of the more successful cable programmers, Scripps last month announced…
VOD Channel Staffs Up, Looks to Launch
Cable Marketers Compare Notes, Share Case Studies in Boston
On-Demand Push Takes to the Air
Campaign in Concert With Music Choice Enhances Appeal of Lesser VOD Offerings
On-Demand Campaigns for ‘Dark Knight,’ ‘Spider-Man 3’ Snare First-Place Honors