HBO’s Labor of Love
‘John Adams’ Proved Marketing Challenge
Daily Archives : Nov 9, 2008
Runners-up: WWE, Cox, Showtime
Besides the first-place winners in the CTAM On-Demand/Multiplatform Case Study Competition, three runner-up campaigns are being recognized at CTAM Summit ’08 in Boston this week: WWE’s Biggest Fan promotion, Cox Interactive on-Demand and Showtime’s “Dexter” and “Brotherhood” multiplatform sampling and…
Programming Across Generations
Networks, Cable Outlets Know Kids Benefit If Parents Watch With Them
Putting Family First
Rebranded Group Expands Mandate
Cable Companies Make Pitch for HD
Offering Everything From Lower Prices to Expanded Choice, They Aim to Please
Multiple Choice: Derek Harrar
Comcast Reaches HD Goal Early
Price Conscious: TW Cable Touts ‘Free’
Increasingly Aggressive Promo Effort Pays Off
HD Spurs Cable’s Own Switchover
Out with the old, in with the new. That’s what cable companies will need to do over the next few years to increase the bandwidth necessary for more high-definition channels and video-on-demand choices in their effort to keep up with…
How Campaign Remade Media
Interactivity Kept Consumers Engaged
QuickTakes: How Would You Grade Broadcast Network TV Coverage of the Election?
How would you grade broadcast network TV coverage of the election? “The concept of ‘objective news reporting’ as we knew it from the ’60s is gone. News reportage has become advocacy, to the handicap of the audience. I give the…