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Daily Archives : Nov 10, 2008

MyNet Readies Its Slate for the Holidays

MyNetworkTV will kick off the holiday season Tuesday with a collection of holiday-inspired movies and specials. NFL legend and Fox NFL Sunday analyst Howie Long will host the special “Heroes at Home” on Nov. 11, which is Veterans Day. The…

Fans Pick Winner of NBC-Sprint ‘Create Your Hero’ Campaign

A new “Hero” has been chosen by the fans in NBC and Sprint’s “Create Your Hero” campaign. The character of Santiago was the winning hero, with more than 1 million fans voting in the contest. Santiago, played by Roberto Urbina,…

‘Heroes’ Makes Changes to Save Itself

The New York Times looks at the decisions NBC’s ‘Heroes’ has made to save itself from dismal ratings. The Times delves deep into the firing of executive producers Jeph Loeb and Jesse Alexander, which it suggests might have come too…

Election Over Too Soon for Local TV

Local TV came out the winner in political ad spending during the election, according to preliminary estimates from Borrell Associates, MediaWeek reports. Seventy percent of all broadcast spending went to local TV stations. Radio was second with 10%, followed by…

‘CSI,’ ‘House’ Among People’s Choice Awards Nominees

“CSI,” “House” and “Grey’s Anatomy” are among nominees for the 35th annual People’s Choice Awards, announced today. The three shows will compete for favorite TV drama, while “Two and a Half Men,” “Ugly Betty” and “Samantha Who?” are nominated for…

Nexstar’s Third-Quarter Revenue Up

Nexstar Broadcasting Group’s revenue for the third quarter grew 9% to a total of $70.3 million, compared with $64.5 million during the same time a year ago, TVNewsday reports. Broadcast cash flow was at $27.3 million, up from 2007’s third-quarter…

Dish 3Q Earnings Fall on Higher Spending, Fewer Subscribers

Dish Network said today that its third-quarter earnings fell 54%. The No. 2 U.S. satellite television service behind DirecTV lost customers for the second straight quarter despite spending more to keep them. Net income dropped to $91.9 million, or 20…

Obama Deciding on New FCC Chair

BusinessWeek weighs in on President-elect Barack Obama’s choice to head the Federal Communications Commission. The publication says Obama is considering appointing the first black woman to the post while fielding recommendations from advisers who served in the FCC under Bill…

SmartAds Bring Ads to Blank Video Spaces

Technology startup Keystream has developed a new system for advertising on online video “blank spaces”—where a video’s content shows a bare wall or grass field, for example—MediaPost reports. The system, called SmartAds, scans video content for “blank” spaces and sticks…

AdMeld Debuts New Platform, CEO

Ad optimization technology provider AdMeld launches its new platform today, designed to help publishers maximize revenue from digital ad networks and ad exchanges, MediaPost reports. The platform seeks to leverage dynamic pricing and advanced targeting to better route inventory from…