Local television stations these days are desperate for ad dollars. One thing WBTW-TV of Myrtle Beach, S.C., is doing for ad revenue is blurring the line between news and advertising with its “Living Green” campaign, the product of the station’s…
NBC News’ political director and on-air analyst Chuck Todd is putting together a paperback for Knopf’s Vintage titled “How Obama Won,” the New York Observer reports. The book, co-written by polling expert and NBC News’ election director Sheldon Gawiser, will…
Bruch Springsteen’s new song, “Workin’ on a Dream,” will premiere Sunday on NBC’s “Sunday Night Football,” the Hollywood Reporter says. The song will play during a package of highlights in the game’s halftime segment. The song will be available on…
Dish Network is partnering with Invidi Technologies to help deliver “addressable, targeted and local TV advertising,” Advertising Age reports. According to Dish’s executive VP Michael Kelly, Invidi will enable the satellite company “to target any geographic or demographic footprint advertisers…
AMC has added “Rectify” to its series development slate. The hourlong legal drama stars Walton Goggins, who also will be a co-executive producer. The show was created and written by Ray McKinnon, who will executive produce the series alongside Mr….
President-elect Barack Obama intends to move quickly to put his own staff on the Federal Communications Commission, the head of his transition team said today. John Podesta told reporters that the arrival of the switch to digital-only broadcasting on Feb….
Daisy Whitney’s New Media Minute
The election of Barack Obama as the nation’s first African American president wasn’t the only reason the week of Nov. 3 was historic. However, it was the major reason that the five most-watched basic-cable news channels in prime time included…
KNBC-TV in Los Angeles has promoted Craig Robinson to president and general manager. Mr. Robinson has been the station’s executive vice president of operations and strategy since August 2007. He has been serving as interim general manager since September, following…
CBS will air “The Price Is Right Salutes the Troops” on Nov. 14 at 9 p.m. The prime-time special will feature host Drew Carey and an audience made up entirely of Armed Services members and their families. The special, which…