Cablevision Systems and the Lustgarten Foundation for Pancreatic Cancer Research have launched an interactive VOD channel as part of their curePC campaign. The Lustgarten channel offers information about pancreatic cancer and the fight against the disease to iO TV digital…
Lifetime Networks’ Web site MyLifetime.com and Shop.com are teaming up to launch myLifetime.Shop.com. The co-branded e-commerce Web site will be integrated into myLifetime.com and will offer thousands of brands from Shop.com, which features more than 2,000 retailers. The site also…
Dish Network’s new DTV-to-analog convertor box with DVR functionality will be available for pre-orders beginning Nov. 19, Broadcasting & Cable reports. The box can be purchased beginning in mid-December. The DTVPal DVR sells at $299 and will come with a…
Spanish-language networks Univision and Telemundo plan to pump up their digital television transition campaigns during the last 100 days before the national transition date in February, Multichannel News reports. Univision’s telecast of the Latin Grammy Awards on Nov. 13 will…
Venture capital firm Velocity Interactive Group named former Fox executive Mickie Rosen as an investment partner, the company announced today. Ms. Rosen will focus on video, music, social media, publishing, games and online advertising at Velocity. The company makes investments…
Canoe Ventures, a consortium of cable companies that includes Time Warner Cable, Cox Communications, Charter Communications, Cablevision Systems and Bright House Networks, paid a visit to the CTAM Summit in Boston, Broadcasting & Cable reports. Canoe Ventures told attendees it…
Web traffic to ABCNews.com continues to grow, with the number of unique visitors during October 2008 up 58% compared to the same time last year. ABCNews.com received 23.2 million unique visitors and 253.2 million page and video views, an increase…
With a current administration known for its secrecy on its way out, the Radio Television News Directors Association and other media organizations issued a letter to President-elect Barack Obama today, urging him to “take immediate steps to insure open government,…
The Television Advertising Bureau predicts a 7% to 11% national decline in local TV advertising in 2009, a downward revision made after the deterioration of economic conditions accelerated in September. The TVB also predicted a year-over-year decline of 7.1% for…
With spots costing $3 million for 30 seconds, some marketers think the Super Bowl may not be the best place to spend their ad dollars, particularly in these rough economic times, the Wall Street Journal reports. Past Super advertisers dropping…