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Daily Archives : Nov 18, 2008

PepsiCo Shifts Ads to TBWA/Chiat/Day

PepsiCo is shifting its advertising creative accounts from BBDO Worldwide, an Omnicom unit, to TBWA/Chiat/Day, another Omnicom business, the New York Times reports. BBDO collaborated with PepsiCo to create ad campaigns including “The Choice of a New Generation” and “The…

IFC Media Project Critiques TV News

A new series on the Independent Film Channel, “The IFC Media Project,” debuts tonight and will focus on declining news standards on television, the New York Times reports. Hosted by Gideon Yago, a veteran of MTV News and contributor to…