Time Warner’s Joe Kutchera has been hired by Adsdaq ad operator ContextWeb as director of Spanish-language markets, MediaPost reports. Kutchera will oversee ContextWeb’s new ability for marketers to target the Spanish-speaking audience online by category and keyword. Kutchera previously developed…
Sen. Bernard Sanders, I-Vt., is poised to introduce legislation requiring cable companies to provide local TV signals at a reduced cost indefinitely to households that will lose over-the-air service after February’s digital television switch, Multichannel News reports. The senator is…
BBC Worldwide Channels’ Latin American version of its CBeebies preschool channel is now available in the U.S. on the Dish Network. It’s the Spanish-language BBC network to be broadcast in the U.S. CBeebies will be accessible to all subscribers of…
The economic crisis continues to wreak havoc on the auto industry’s advertising spending, a Nielsen Monitor-Plus report reveals. The Big Three American car manufacturers all posted negative advertising growth in the first half of this year compared with 2007. Both…
Sony wants to help those who purchase any Bravia high-definition television that’s 32 inches or larger properly dispose of their old TVs with its new “Green Glove” service, Brandweek reports. When an installation team comes to install the new system,…
Omnicom Group’s OMD has been awarded CBS’ media planning and buying account, Adweek reports. The assignment includes both CBS and sister network Showtime. The account was formerly with Interpublic Group’s Initiative, the former employer of OMD’s CEO Alan Cohen. Cohen…
Disney Channel’s the Cheetah Girls have been dropped from the Macy’s Thanksgiving Day Parade, the New York Daily News reports. According to Macy’s, the group was cut because of scheduling issues, but because the Girls have no performances scheduled on…
Acclaimed hip-hop band the Roots may be Jimmy Fallon’s house band when he takes over “Late Night” from Conan O’Brien next year, Entertainment Weekly reports. The magazine looks to a recently yanked YouTube clip of producer-drummer Ahmir “?uestlove” Thompson talking…
The recession is having an effect on unscripted reality shows, the Los Angeles Times reports. An analysis by ad firm Horizon Media based on Nielsen Media Research data found that shows such as ABC’s “Dancing With the Stars,” CBS’ “Survivor”…