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Daily Archives : Nov 24, 2008

Broadcast Nets Mull Overhaul for Survival

Broadcast television may be at the end of its rope, with ratings at an all-time low and with Detroit automakers tightening their advertising spending, Daily Variety reports. “This day was going to come,” says a media conglomerate executive. “I don’t…

E! Launches Make-a-Wish Card Campaign

E! is launching its third annual “Cards for Kids” campaign tomorrow, Multichannel News reports. The campaign, which benefits the Make-a-Wish Foundation, allows visitors to the network’s Web site to find free cards featuring the work of top children’s book illustrators…

Dish Taps Rentrak for Audience Measurement

Dish Network has enlisted Rentrak Corp. to help measure its audiences, Multichannel News reports. Rentrak’s TV Essentials will deliver anonymous viewer-measure data from Dish’s set-top boxes, including second-by-second television programming and advertising information, Multichannel says. Dish will use Rentrak’s TV…

CW Picks Up MGM Movie Package for Sunday Nights

The CW is going retro with its new Sunday night movie package, which is loaded with titles produced before most of the cast of “Gossip Girl” was born. Among the old-school movies slated to air on The CW in the…

Comcast Sports Ups Stephanie Lafair Smith

Comcast Sports Group has tapped Stephanie Lafair Smith to head its corporate marketing division, Multichannel News reports. Smith currently is president of Comcast SportsNet Philadelphia, which enjoyed solid ratings of its coverage of the World Series-winning Philadelphia Phillies this year….

Stars Shine on ‘CNN Heroes’

The stars came out during Saturday evening’s taping of the “CNN Heroes” awards show, which honors everyday heroes, at Hollywood’s Kodak Theater, TVNewser reports. The broadcast, hosted by CNN’s Anderson Cooper, featured presenter Salma Hayek and performances by Alicia Keyes,…

Company Uses Facebook to Access Teens

EF Educational Tours, along with “The Real World” producer Bunim/Murray Productions, has launched a Web video series on Facebook, Adweek reports. “Life on Tour” chronicles teens experiencing a trip to Lucerne, Switzerland, Paris, Florence and Rome in weekly 5-minute installments….

ABC Family Offering ‘Harry Potter’ Sneak Peek

The first four installments of the “Harry Potter” film franchise will air Dec. 5-7 during ABC Family’s “25 Days of Christmas,” TV Guide reports. Sneak peeks of the upcoming theatrical release “Harry Potter and the Half-Blood Prince” will be peppered…

Video: Surviving the Local Advertising Crunch

Daisy Whitney’s New Media Minute

CW on the Verge of Renewing ‘Top Model’

The CW is close to renewing “America’s Next Top Model” for a 13th season, the Hollywood Reporter says. Wednesday’s season finale of the competitive reality show was up 21% from the previous week’s airing. Just last week the network announced…