Ad Frequency Irks Viewers
Ubiquity Indicates Marketers May Be Making Fewer Spots
Ubiquity Indicates Marketers May Be Making Fewer Spots
On any given Sunday, millions of Americans sink into their couches and watch football on their gigantic plasma-screen high-definition television sets from morning until night. So what’s a sports fan to do if you want to go cable-free, as I…
With Vast Volume of Online Content, Users Target Help
Analysts See Interest in Viacom, Due to Cable Properties, but Not Network
Far From Near Extinction, 30-Second Commercials Can Be a New Frontier
In the past decade, New York’s TV stations have survived lousy network programming, a vanishing prime-time audience, media fragmentation, the economic fallout of Sept. 11 and the writers strike. Whether they can make it through Detroit’s collapse is another story….
Once again, the gun is loaded, cocked and pointed straight at the television industry’s head. Will its leaders once again pull the trigger? Will a labor union and the media companies again fail to compromise, harming not only themselves but…
When it comes to stories about the strange and unusual, nothing beats science fiction. Whether it’s exploring the mystery of life on other planets, in other dimensions or in our own backyards, this is one genre where there are no…
From ‘Idol’ to Interactivity, Music Programming Has Come a Long Way Since MTV Launched Music Video
Aims to Keep Music Programming in Tune With Technology