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Monthly Archives : November 2008

Viewing Across Screens Grows, Nielsen Report Says

The average American’s usage of TV, Internet and mobile continues to increase, with TV use hitting a record high, according to the Nielsen Co.’s second “A2/M2 Three Screen Report.” The average time a U.S. home used a TV set during…

Reality Shows, We Hardly Knew Thee

The honeymoon seems to be over for reality shows on broadcast television, Media Life Magazine reports. No new unscripted series are hits, and the only ones succeeding these days are aging favorites like Fox’s “American Idol,” ABC’s “Dancing With the…

Obama Sets Communications Team

President-elect Barack Obama announced his picks for key members of his communications team, Broadcasting & Cable reports. Robert Gibbs, a media strategist during Obama’s campaign, was picked for press secretary. EMILY’s List’s Ellen Moran was named director of communications and…

Minneapolis’ KARE Offering Buyouts

Minneapolis’ KARE-TV issued a memo to staffers last week offering buyouts to employees over the age of 55, MinnPost reports. “If the voluntary offer does not result in a sufficient number of volunteers, or if business conditions worsen, it may…

No Good TV Showcases ‘One-Hit Wonders’ for VH1 Classic

Internet Web site No Good TV is launching No Good Productions. The television production company will produce its first original TV series “VH1 Classic One-Hit Wonders” exclusively for VH1 Classic. The eight-part series, which is slated to debut Dec. 1…

Ianniello Named CBS Corp.’s Deputy CFO

CBS Corporation has appointed Joseph Ianniello as its deputy chief financial officer. He will oversee the company’s financial strategy across all of its operations, including worldwide treasury, corporate development and risk management. He also will be responsible for the company’s…

Parents TV Council Ranks Advertisers Based on Content They Support

The Parents Television Council is again releasing its annual ranking of the top 10 best and worst advertisers, with the advertisers ranked according to their sponsorship of shows that are family-friendly versus shows containing sexual content, violence or profanity. The…

Broadcast Nets Mull Overhaul for Survival

Broadcast television may be at the end of its rope, with ratings at an all-time low and with Detroit automakers tightening their advertising spending, Daily Variety reports. “This day was going to come,” says a media conglomerate executive. “I don’t…

E! Launches Make-a-Wish Card Campaign

E! is launching its third annual “Cards for Kids” campaign tomorrow, Multichannel News reports. The campaign, which benefits the Make-a-Wish Foundation, allows visitors to the network’s Web site to find free cards featuring the work of top children’s book illustrators…

Dish Taps Rentrak for Audience Measurement

Dish Network has enlisted Rentrak Corp. to help measure its audiences, Multichannel News reports. Rentrak’s TV Essentials will deliver anonymous viewer-measure data from Dish’s set-top boxes, including second-by-second television programming and advertising information, Multichannel says. Dish will use Rentrak’s TV…