CNN Ad Sales has re-signed sponsors Johnson & Johnson and Zurich for its multiplatform initiative CNN Heroes. Procter & Gamble and Subaru also have come on board as sponsors for CNN Heroes, which highlights ordinary citizens who have done extraordinary…
The Bush administration now is supporting the suggestion that some analog TV stations should remain on the air for 30 days after the national transition to digital broadcasting in February, Multichannel News reports. “It would be a helpful step, so…
The National Football League is launching a TV spot this weekend encouraging online voting via its Web site to select material for an upcoming ad, Brandweek says. NFL fans are being asked to select from 210 players’ life stories with…
NBC Local Media has high hopes for its partnership with Google TV since they announced it last month, TVNewsday reports. NBC Local Media says Google TV will bring newer and smaller advertisers to TV stations, TV stations’ Web sites and…
NBC’s biggest draw this year, Michael Phelps, has signed on to a long-term partnership with Subway, Brandweek reports. Phelps joins fellow athletes Michael Strahan, Reggie Bush, Ryan Howard, Tony Parker, Laila Ali and Kimmie Meissner with the endorsement. “We knew…
Despite complaints about the network from National Hockey League players and their union, Comcast-owned Versus still wants to keep the rights to the NHL, MediaPost reports. Versus President Jamie Davis said some of the players’ frustration stemmed from the issue…
The Department of Justice and the Federal Communications Commission are asking the U.S. Supreme Court to hear their appeal of a decision overturning the FCC’s fining of 20 CBS stations in the Janet Jackson Super Bowl “wardrobe malfunction.” In court…
The CW will replace low-rated shows from Media Rights Capital that have been airing Sunday nights with a combination of repeats and movies, TelevisionWeek says. The “MRC shows are simply not working,” CW COO John Maatta said in a letter…
The Screen Actors Guild and representatives of the studios and networks met for the first since July to discuss a new contract, the New York Times reports. Neither side had any comment on the renewed negotiations. —Jon Lafayette