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Monthly Archives : December 2008

Lambert to Discuss Creative Branding in Mip Keynote

Christophe Lambert will give the creative keynote address at Mip TV 2009 on March 31. Mr. Lambert is the advertising director and co-founder of Blue agency with director Luc Besson. Mip TV will be held March 30-April 3 in Cannes,…

Online Viewers Just as Likely to Watch on TV Set, Study Says

People who watch movies and television shows online and on alternative devices are just as likely to also watch programming on the television set. That’s the finding from a study conducted this fall by premium cable network Starz and shared…

What Bailout? GM, Chrysler Cut Ad Spending

General Motors and Chrysler have cut their first-quarter advertising spending despite the government’s decision to give the industry $17.4 billion in loans, Advertising Age reports. According to GM VP for vehicle sales, service and marketing in North America Mark LaNeve,…

NBC’s Capus Aims to Grow MSNBC

NBC News President Steve Capus said one of his mandates is to continue the growth of MSNBC on its online and cable platforms, Broadcasting & Cable reports, citing an interview with Capus. Online display advertising on MSNBC.com ” has fallen…

Charter, KMOV in Retrans Tussle

St. Louis CBS affiliate KMOV will pull its signal from Charter Communications’ local lineup after Dec. 31 if the two companies can’t agree on a retransmission deal, the St. Louis Post-Dispatch says. Allan Cohen, KMOV president and general manager, said…

Matthews’ ‘Hardball’ Decision Looms

MSNBC “Hardball” host Chris Matthews may decide soon whether to stay at the network or return to Pennsylvannia to run for the U.S. Senate against Arlen Specter, the Hollywood Reporter says. MSNBC president Phil Griffin said there will be “clarity”…

Nickelodeon Starts Kids’ Voting Web Site

Nickelodeon is starting a Web site that will allow young viewers to discuss and vote on topics that interest them, the New York Daily News says. The site, called UPickDaily.com, was developed after the cable network received a large response…

Facebook Protested After Removing Breastfeeding Photos

Facebook is being protested by a group of more than 58,000 members who are upset by the company’s removal of breast-feeding photos, the New York Daily News reports. The group, called “Hey, Facebook, breastfeeding is not obscene!,” is asking participants…

Networks Resist Cutting Ad Prices

The economy has marketers seeking cuts in the prices they’re paying for advertising, but the networks say prices in the scatter market remain at about upfront levels and that upfront deals aren’t being renegotiated, TelevisionWeek reports. “I think every client…

Calif. Market Makes Early Digital Shift

Stations in Chico and Redding, Calif., on Monday begin broadcasting in digital only, two months earlier than stations in the rest of the country, the Wall Street Journal reports. Station executives believe hundreds of homes in the market aren’t ready…